The Potential of Creative Economy in Indonesia

Creative economy is an economic process that includes the production and distribution of goods and services in it that requires creative ideas and ideas as well as intellectual ability to build them. Creative economy is a combination of two words, each of which has its own meaning. Economics itself according to the Big Indonesian Dictionary is a science about the principles of production, distribution, and use of goods and wealth, while creativity is the ability to have creativity and the ability to create. It can be said that the creative economy is an economic process that prioritizes the value of creativity.

Creative economics was originally a new economic stream that was born at the beginning of the 21st century. The economic flow is known to prioritize intellectual value in creating money, increasing job opportunities, and providing welfare to the community.

 A PROMISING CREATIVE ECONOMY IN INDONESIA

• Fashion : The fashion industry in Indonesia is not only limited to clothing, but also includes accessories such as jewelry, bags, shoes, and other products. Creativity in design and material selection is the key to success in the industry.
• Crafts : Crafts are the result of traditional art and skills that have been passed down from generation to generation. Types of handicrafts that are popular in Indonesia include wicker, wood carving, weaving, batik, and various other works of art.
• Culinary : The culinary industry in Indonesia is a picture of the cultural wealth owned by this country. Starting from traditional cuisine to modern creations, various types of food from various regions have attracted the interest of local and international people.

6 CREATIVE ECONOMY SECTORS THAT ARE CROWDED IN INDONESIA

• Advertising : The field of advertising in the creative economy is an activity that includes all advertising services or one-way communication using various media.
• Arts and Culture: The sector includes fine arts, music, dance, theatre and handicrafts that display local and modern cultural values. Art exhibitions, cultural festivals and music concerts are examples of activities in the sector.
• Architecture : The field of architecture in the creative economy includes services, design, cost planning, construction, to construction supervision.
• Design : The field of design in the creative economy includes all creative activities in terms of design, ranging from graphics, interior, products, industry, to design for product marketing.
• The field of film, video, and photography: In the creative economy is one of the most large fields. Various processes in video or film production, photographic services, including in terms of film scripting, dubbing, cinematography, and film exhibitions.
• Music Industry : The field of the music industry in the creative economy includes various activities and processes in the creation, reproduction, and distribution of sound recordings and songs.

THE ROLE OF GOVERNMENT AND SOCIETY

Government Policies

The government plays a big role in the process of growth and development of the creative economy in Indonesia. One of the government's roles in developing the creative economy in Indonesia is as a regulator and facilitator. What is meant by regulators is the role of the government in forming policies that aim to facilitate and protect creative industry players. While the facilitator is the role of the government in providing facilities to support the creative economy.

Society

Society plays an important role in developing the creative economy both as consumers and industry players. Active participation in rewarding and supporting local products helps drive industry growth.

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CONCLUSION

Simply put, creative economics is a form of development of economic concepts, but with the addition of creativity. However, this creativity is not only limited to production activities, but also includes how to use raw materials and innovation of a technology in it.